Market segmentation for fitness centers 32% during the forecast period, 2025-32. The fitness center already knows that its daytime users are mainly parents and retirees. minicasefitnesscenter. That is about 1. The top 10 Chained Fitness Centers, having 75 Gyms in Dubai are contributing over 60% of the total market share on the basis of number of centers in 2022. For the commercial market (gyms and fitness centers): The company could The market caters to individuals, fitness centers, gyms, and sports clubs. 7. The rising rate of obesity, increased demand for personal training, extending geographic reach of large fitness facilities, diversified service offerings, and other factors are anticipated to drive growth throughout this time period. Each market segmentation example gives you a brief discussion of each customer segment and how their needs differ. 1 billion in sales) to 18% in 2028 ($79. These classes exemplify the center's use This approach may be successful for some exercise centers, but for others, it may fail to produce desired results over time. By Market Structure: Organized fitness centers dominate the market due to their strong brand presence, structured programs, and advanced facilities. E-commerce platforms have made fitness equipment more accessible, and the focus on corporate wellness programs has increased demand. But first, let’s start by understanding why fitness market segmentation is important. MARKETING 172. Vietnam Fitness Equipment Market is flourishing due to growing health trends, increasing dispensable income, rapid urbanization, and fitness center proliferation. By understanding the needs and wants of different market See more Market segmentation helps gyms understand the diverse needs of their members and tailor their services accordingly. Individual Users, poised to dominate a substantial share of the market, utilize these devices to track personal health metrics, which fosters a proactive approach to fitness. Malaysia Fitness Service Market Segmentation. For most gyms and fitness centers, this is a demographic that will be hard to ignore. , 24-Hour Fitness Worldwide Inc. In 2020, the North American fitness equipment industry - In fitness gym service setting, it is very important that the tools are ready and the strategy is working effectively. 83% CAGR. It has been well-documented that inactivity and aging increase the risk of chronic disease in adults. Marital Status: You can add facilities like a daycare or family memberships if you find your KIDS RETAIL FITNESS MARKET SEGMENTATION By Type. 8B by 2032, growing at a 4. 05 billion in 2022 and is projected to grow from USD 112. Leejam Sports Company, RSG Group LLC, Armah Group, Al Manahil Entertainment Co. Example: A gym may offer specialized classes and training programs for The report includes segmentation analysis by type (Kids Fitness Equipment, Kids Fitness Centers, Kids Fitness Clothes and Shoes) and application (4–6, 6–10, 10–12, Others). HEALTH AND FITNESS CLUBS MARKET SEGMENTATION By Type. 4. resulting in higher participation rates in gyms or other fitness centers. MARKETING C212 Five Guys understands the importance of market segmentation as evidenced by its marketing strategies, which are designed specifically to appeal to its market segment. By Application. By dividing the market into smaller, well-defined groups, gyms can align In this article, we’ll look at some of the 7 best target markets for gyms and fitness centers to focus on. 3 billion in revenue) The COVID-19 pandemic has directly affected the fitness industry in 2020 as many gyms and fitness centers were forced to shut down operations to The global Fitness Classes Market size was valued at USD xx Billion in 2024 and is projected to expand at a CAGR of xx%, reaching a value of USD xx Billion by 2032 FITNESS CLASSES MARKET SEGMENTATION ANALYSIS. Market Segmentation By Type: Personal Training; Group Training; Self-Training; By Age Group: Up to 20 Years; Between 20 and 40 Years; 40 to 55 Years; Over 55 Years The Fitness And Recreational Sports Centers Market is expected to reach USD 271. Fitness products are basically used during physical exercise to maintain or develop physical fitness of the body used in the home, fitness centers, health clubs, or gym. Factors Supporting Growth. It is anticipated that the revenue will experience a compound annual growth rate (CAGR 2025 Established brands compete with newer entrants, and differentiation is key to success. Market Segmentation: A Customized Workout for Diverse Needs including large fitness centers and boutique Online/digital fitness: Market share is anticipated to increase from 4% in 2019 ($6. It emphasizes durability, superior capability, and The top 10 Chained Fitness Centers, having 75 Gyms in Dubai are contributing over 60% of the total market share on the basis of number of centers in 2022. , Life Time Group Holdings, Inc. This demographic is a promising target market for gyms and fitness centers. 78 billion by 2030, at a CAGR of 8. By segmenting the market, businesses can optimize their offerings and communications, Effective market segmentation allows fitness centers to align their offerings with audience expectations, ensuring improved member retention and satisfaction. It identifies leading market players like Nike, Adidas, Puma, and Fitwize 4 Kids, with detailed analysis of their product innovations, market share, and regional strategies. 5%. ; Online fitness is currently growing at 33. 3 billion in revenue). Now that you know more about market segmentation, let’s talk about how you can use it within the fitness market. 2 trillion in 2024, driven by increasing consumer focus on physical activity and gym memberships. Although this can Global fitness and recreational sports centers market size was estimated at USD 376. Ahmed Rageh Ismail. It is composed of From Market Segmentation to Marketing Mix (Fitness Centers) The STP process (segmentation, targeting and positioning) is undertaken by marketers in order to have a better understanding of consumer needs so that a more effective marketing strategy can be developed. MarketingC212 - Marketing C212 Western Governors University Pages 15. 15% during the forecast period. There are 5 types of market segmentation: Demographic (age, gender, occupation, income, education) Geographic ( where do they work, live, travel) Brands in the mid-range and low-end segments were also heavily affected, with some major players seeing a decline in revenue of over 60% compared to 2019, such as Getfit Gym & Yoga (61. Major market segmentation in 2025; Learn more about our methodology and data sourcing on the Help Center. 5% CAGR There are many reasons why businesses use market segmentation. Common segmentation includes: Type of Club: High-end fitness clubs, budget-friendly gyms, specialty fitness studios, and wellness centers. New Jersey, USA - Fitness Center & Studio Software market is estimated to reach USD xx Billion by 2024. 4 billion people. 9% during 2023–2031. 1. Market Based on the motivations that people have for signing up to a gym or a health club, we can divide the target market for fitness centers into the following main customer segments: Each of these customer segments has different needs In this exercise, a total of six different market segments for the fitness center market have been provided, as shown in the following diagram: The “making friends” market segment sees fitness centers as an opportunity to mix with Performance-Driven: Athletes train with specific performance metrics in mind. 82% CAGR by driving industry size, share, top company analysis, segments research, trends and forecast report 2025 to 2034. Families with Children (0-9 Yrs. Dubai Fitness Services Market End User Analysis. The COVID-19 pandemic has had a profound impact on the online fitness market. People in this market segment will usually look for a Lifetime Fitness that is close to their home or work and so convenient to reach. Market segmentation is the practice of categorizing a market into separate As the population skews older, gyms and fitness centers will see an uptick in memberships driven by adults seeking to limit the impacts of aging and improve their quality of life. This is why creating an inviting, safe, and comfortable environment for seniors to exercise is a smart move for any gym or fitness center. Discover the booming Saudi Arabia Health & Fitness Service Market! Valued at USD 1. 59% in 2022. Turn Commercial Fitness Equipment Market growth is projected to reach USD 18. 83% Health and Fitness Club Market Growth | Trends Analysis [2030] The two main revenue sources of a fitness center are membership fee and personal training fee. Skip ahead to: Lots of club focus on one segment of the market. The demand for fitness facilities in the UAE has People in this market segment will usually look for a Planet Fitness that is close to their home or work and so convenient to reach. 11 billion by 2030. The boutique fitness studio market can be segmented based on fitness disciplines, such as yoga, Pilates, cycling, dance, and more. 2. 80 Billion by 2031, expanding at a CAGR of 4. 9/28/2017 A qualitative approach through 23 semi-structured interviews to fitness center managers was performed in Spain, covering private centers with diverse business models (7 low-cost, 13 mid-market Market research helps fitness centers make informed decisions about everything from class schedules and membership packages to marketing campaigns and equipment purchases. MARKETING. Planet fitness, Equinox Holdings Inc. 29 Million by 2030, growing at a CAGR of 5. Based on application, the market is classified into 4-6, 6-10, 10-12, and Others. JAN UARY 9. By conducting this segmentation, the fitness equipment company now has a much clearer picture of their ideal customer: a high-income, 25-45 year old, urban-living individual who values a healthy lifestyle, uses the equipment daily, and is motivated by fitness goals. Customers’ expectations of service in Greek The UAE Health and Fitness Club Market: Register a CAGR of 10. Professional Equipment and Recovery: Athletes invest in high Link to the student activity: From Market Segmentation to the Marketing Mix (Fitness Centers) 2 = Using your list of target market/s, identify how the fitness center should be structured (in terms of facilities, equipment, classes, design, staff, location, The global health and fitness club market size was valued at USD 104. 17 billion in 2024, climbing to USD 5. 13 Market segmentation Analysis of Commercial Gyms,2022. South Africa Fitness Service Market Segmentation, 2018 . Fitness Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033. By Region . One very common reason why people join a fitness center is to lose weight making such people an important segment of the Lifetime Fitness target market. Sinha nd looks at market segmentation for fitness centers and the overall market from MARKETING C212 at Western Governors University Log in Join. 38 Billion by 2033, growing at 8. Key Market Segmentation: The Sports Center market is a subset of the larger Fitness Centers and Health Clubs industry. 3 Fitness Tech Report 2020, SportsTechX, sportstechx. Reach a Wider Audience. Nutrition and dietary supplements accounted for 28% of the total market in 2024, with a significant rise in plant-based and organic product consumption. Major market segmentation in 2025; Detailed The major objective of this research was analyze effective fitness center managerial factors in Bangkok metropolitan region based on Competing Value Approach (CVA) theory. With The Fitness and Recreational Sports Centers Market, valued at USD 118. However, this would be a simplification of the various consumer segments and their needs. 1% CAGR and is predicted to reach $59bn by 2027. 4% CAGR. 12 Cross Comparison of Chained and Independent Fitness Centre’s 4. #2. Fitness Equipment Industry Segmentation Fitness equipment is used during physical activity Market segmentation example for fitness centers In this example of market segmentation for fitness centers the overall Log in Join. In 2022, the male segment held a dominant market share, a trend expected to The report titled “Philippines Fitness Service Market Outlook to 2023 – By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Regions (Luzon, Visayas and Mindanao) and by Gender” covers market size by organized and unorganized fitness service Many indoor entertainment centers now offer fitness activities such as indoor rock climbing, obstacle courses, and fitness classes. 65 billion by 2030. Businesses are investing in on-site fitness facilities, and manufacturers collaborate with businesses to offer customized fitness Segmentation. 58 billion in 2025 and grow at a CAGR of 4. Types of Target Market Segmentation Education: The average person might have basic fitness needs, but more educated customers may take a deeper interest in health and wellness. 5B in 2023, is projected to reach USD 174. In this exercise, a total of six different market segments for the fitness center market have The hectic lifestyle and lack of work-life balance have influenced the fitness center market in Japan. 7% during the forecast period 2024-2030. com. It has been analyzed that in both organized and unorganized fitness sectors, the major revenue has been generated by membership fees in 2018, more highly skewed in the organized set-up. 58 Billion, at a 3. 51 Gym, BOXIQ and Chalk training Ground are some of the top independent players in Dubai with majority of the top independent gyms are offering Gymnasium, boxing, Cycling and Pilates. From Market Segmentation to the Marketing Mix The STP process (segmentation, targeting and positioning) is undertaken by marketers in order to have a better understanding of consumer needs so that a more effective marketing strategy can be developed. Types (Gymnasiums, Yoga, Aerobic Dance, Handball Sports, Racquet Sports, Skating, Swimming, and Others), The commercial segment, which caters to fitness centers, gyms, health clubs, hospitals, medical centers, and hotels, demands equipment that is robust, high-performing, and compliant with strict safety and durability standards. KIDS FITNESS MARKET OVERVIEW. The market heavily relies on imports, primarily from the USA and China. Geoff specializes in market segmentation, perceptual mapping, and consumer behavior, helping educators and marketers bridge the gap between theory and practice. The pandemic caused massive fitness center closures, regulations on bodily pastimes, and a surge in demand for home health answers. docx - Market segmentation example Pages 3. Fitness Products & Services Market Size is estimated to reach $125161. People trying to lose weight. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024 TABLE 3 This website has around 15 examples of how to segment a market, ranging from the banking, to fast food, to fitness centers, and so on. 6%. Sport . It provides a clear picture of the market Market segmentation has long been proposed as a process used to categorise homogenous consumer groups and provide insight to shape and achieve marketing outcomes. ; Within three years, it had more than doubled to $14bn in 2022. Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts. Here are five examples of market segmentation that you could use to effectively target a specific audience. Income level: This would allow you to price your services accordingly. South Africa Fitness Service Market Size (by Revenue, by Membership and by Number of Fitness Centers), 2013- 2018. Munich Business School. People who want to improve their physical well-being. The increasing popularity of fitness services and the trend of community classes at fitness centers are driving market growth. 58 billion in 2024, will grow to USD 42. FITNESS MARKET SEGMENTATION By Type. BlueWeave Consulting, a leading strategic consulting, and Market research firm, in its recent study, estimated Vietnam Fitness Equipment Market size by value at USD 209 million in 2023. Planet Fitness, 24 Hour Fitness, Anytime Fitness, Gold's Gym and 2 Fitness Center Market segmentation for fitness centers In this example the overall market can be segmented into based on benefit segments. Most gyms and fitness centers provide two or three types of gym memberships, however, you have the potential for more. The fitness sector within the health and wellness market contributed USD 1. Based on Type, the The Health And Fitness Club Market is expected to reach USD 121. To appeal to parents, it could advertise family This study aims to employ perceived ethicality as a segmentation variable for fitness center members and further profile these groups based on their trust, loyalty, and word-of-mouth communication levels, illustrating the applicability of CPE in consumer engagement. Total views 100+ Western Governors University. ] Online fitness is forecast to be worth $59bn by 2027. 79%), FIT 24 - Fitness And The key players in the market include Companies Covered Active Fitness, C-Club, Circuit plus, Desert Fitness, Fitness First, Flare Fitness, Flex Fitness, Gold’s gym, Hero gym, Hiltonia, Hype Gym, iFitness, Inspire Fitness, Jumeriah Fitness Center, Keep Fit Gym, La Femme, Lady Power, Marina Fitness Center, Orange Theory Fitness, Oxygen Gym, Palms Beach Club, Peak The global health and fitness club market size is projected to grow from $112. The segmentation of the fitness market is essential because it allows manufacturers of fitness products, retailers that carry these products, and businesses that offer fitness services to target specific groups of consumers with laser precision. 17 billion in 2023 to $202. 17 Billion in 2024 to USD Billion in 2025 and USD 261. ; Google searches for online fitness, workouts, and exercise classes increased by 300-400% at the height of the pandemic. with both quantitative and qualitative analysis based on the Type segmentation analysis of the Fitness. These centers often provide personalized training, flexible membership plans, and a broad range of services that cater to various fitness needs. Since these products need to be used under expert supervision they are found to be present in fitness centers more than being used at home as singular units. 46 billion in 2025, and projected to reach USD 8. 6 billion in revenue) to 26% in 2028 (114. Some specialist gyms predominately target them as well. Fitness and recreational sports centers are establishments designed to promote physical activity, health, and wellness through various The market study provides market data by the competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Al Mardaf, Al Piroh Gym, Alpha Lounge, Blue City Gym, Blue Dragon, Champions Gym, Elite Gym, Extreme Fitness, Fit Body, Fitness Lounge, Flex Fitness, Go Fit Gym, Gold’s Gym, Horizon Fitness, Jasmine For Her, JN The End Use segmentation of this market includes Individual Users, Gyms and Fitness Centers and Healthcare Providers, each playing a pivotal role in market expansion. Philippines Fitness Service Future Market Segmentation, 2018 Before the pandemic, the online fitness market was valued at $6bn. 3 billion by 2033 at a CAGR of 4. Saudi Arabia fitness market flexes its muscles, reaching $0. In this exercise, six different market segments for the fitness center market The market for fitness services in Oman is projected to generate revenue at a double-digit CAGR during the forecast period. 83% during the forecast period. Like any approach to market Fitness Goal Segmentation: This type of segmentation divides the market based on fitness goals such as weight loss, muscle building, or endurance training. Implementing targeted marketing strategies enhances visibility and invites In this article, we will discuss how you can use market segmentation to help grow your fitness business and increase revenue. ; Wearable tech has been the top ACSM fitness trend for the last four Large fitness center chains heavily target this segment. Below are eight advantages that your fitness center can gain by dividing the market. Millennials and Gen Zers are the largest demographic Classifying the fitness industry target market is essential for developing tailored marketing strategies that resonate with various buyer personas. 15% to reach USD 333. 32 billion during 2032 and is estimated to grow at a CAGR of about 10. HEALTH AND FITNESS CLUB MARKET SEGMENTATION By Type. It begins by analyzing its customer base using market segmentation. The bundles will address their individual necessities. One very common reason why people join a fitness center is to lose weight making such people an important segment of the Planet Fitness target market. 78 billion by 2030, exhibiting a CAGR of 8. 98 Million in 2023 and is projected to reach USD 346. 51 billion in 2025 and grow at a CAGR of 10. 86 billion by 2027. In this example the overall market can be segmented into based on benefit segments. Number of Centers; Market Segmentation By Gender In addition to this, the report also covers the customer profile in the fitness services market and segmentation on the basis of gender, age 5 Examples of Market Segmentation in the Fitness Industry. Global Fitness market size 2025 was XX Million. and World Gym International LLC are the major companies operating in this market. [Source: Wellness Creative Co. DRIVING FACTORS "Healthy Lifestyle to Offer Growth Opportunities" The Global Fitness Market, valued at USD 40. By using market division you can grow your fitness group and get new participants. 5% CAGR. The growing popularity of digital exercising systems and home fitness center equipment, alongside a shift closer to more Expert industry market research on the Gyms & Fitness Centres in the UK (2015-2030). 02 billion in 2023, with an estimated 8. Market Segmentation Trends By Gender. In this article, we will segment the fitness market using the following 7 variables: type of fitness product or service, price range, services available, consumer lifestyle, motivation, frequency of use, and age. The kids fitness market has come out as a dynamic and rapidly evolving sector. Uraeus. Wholesale sales of fitness center equipment in the United States decreased by 260 million dollars in 2020 but increased by 2022. 34 billion by 2033, with a CAGR of 5. Segmentation. This guide will explore the 50 best fitness marketing strategies designed to elevate your gym or fitness club in 2024. 90% to reach USD 1. 5% CAGR growth from 2024-2030. As per the research report by Report Cube, the UAE Health and Fitness Club Market size was valued at around USD 209. By Major A qualitative approach through 23 semi-structured interviews to fitness center managers was performed in Spain, covering private centers with diverse business models (7 low-cost, 13 mid-market Some of the most popular solutions include yoga, meditation, aromatherapy, and massage therapy. This demographic shift is poised to make older adults—particularly Baby Boomers—a central market for health clubs. 32% During 2025-32. As implied by the word “fitness” there is a generalization that consumers visit a fitness center to get fit. 68 billion by 2033, at 5. The global fitness and recreational sports center market size was USD 113 Billion in 2022 and is likely to reach USD 173. The local women's fitness center is now offering new spin classes to post-partum women looking to ease back into an exercise routine. Indoor Entertainment Centers Market, By Segmentation Historical Analysis 2017-2022 and Forecast 2023-2032 (USD million) By Visitor Demographics. The global Fitness And Recreational Sports Centers Market size is expected to reach USD 104. ) Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and supports your club branding. With a 10. Samples were 660 members Based on service segmentation, fitness centers were the leading service providers in 2021; On the basis of region, Europe was the leading revenue generator in 2021 Based on service, the global Weight Loss and Weight The global Health and Fitness Club Market will rise from USD 112. The objective of this study was to understand to business operation in Market Segmentation Fitness market is a healthy combination of products and services. A fitness center, with thousands of customers, wants to improve its marketing strategy and product offering. The gyms, health and fitness clubs market size, valued at USD 100. 3 billion in 2024, is expected to climb to USD 148. These pages and examples are designed to be a thought starter for your own approach to segmentation. By encouraging long-term engagement, annual memberships help fitness centers build customer loyalty and foster lasting Market Segmentation: An Example. 74 billion in 2024 and is expected to reach USD 515. 5 Examples of Market Segmentation in the Fitness Industry . Based on Type, the global market can be categorized into Public Gyms, Health and Fitness Clubs & Private Gyms, Health and Fitness UAE Health and Fitness Club Market - Size, Share, Growth Analysis, Opportunity & Forecast Report, 2019–2030, Segmented By Product Type (Profit, Non-Profit); By Service Type (Membership Fees, Total Admission Fees, Personal Training & Instruction); By Application (Aged 55 and Older, Aged 35 to 54) The Fitness Equipment Market size is expected to reach USD 36. 1% CAGR. FITNESS EQUIPMENT MARKET SEGMENTATION & COVERAGE TABLE 2. They are often dedicated to strength training, agility, endurance, or sport-specific drills. Total views 44. The Health and Fitness Club market can be segmented based on various factors, including the type of club, services offered, and target demographics. This segment of the target market for health and wellness is interested in improving The online fitness market is predicted to grow at 33. 17 billion in 2023 to USD 202. 77% to reach USD 202. 4 The COVID era fitness consumer, IHRSA, October 2020, ihrsa. 5. 9% CAGR, Japan is a prominent player in the fitness club market. Based on type the global market can be categorized into Treadmill, Exercise Bike, Elliptical, Rower, Commercial: A commercial fitness gadget is constructed for high-usage environments such as gyms, fitness centers, and rehabilitation centers. Market Segmentation Authored by: Prof. 5 Jonathan Harrop, “3 predictions for the health & fitness mobile app market,” Business of Apps, June 15, 2020, businessofapps. 81 billion in 2025 and USD 65. 91 Million by 2032, with an expected CAGR of 4. 6 “Survey: US consumer sentiment during the coronavirus crisis,” May 2021 Whether you manage a small boutique fitness studio, a large gym, or a specialized fitness center, implementing a robust set of marketing strategies is crucial for growth and retention. 09 billion by 2030. Consider the desires and requirements of your target audiences and create membership plans which cater to them. By type, the market is segmented into Kids Fitness Equipment, Kids Fitness Centers, Kids Fitness Clothes and Shoes. Saudi Arabia Health & Fitness Service Market (2024-30): Segmentation Analysis. This target group is already heavily involved in sport. Products are being sold but more through B2B or institutional sales and mostly to the service providers. . with major fitness chains like Smart Fit operating 254 fitness centers in Mexico by the end of 2022. 1 billion from 2025-2029, expanding at a CAGR of 10% during the forecast period. org. The global kids fitness market is poised for significant growth, starting at approximately USD 5. which is bolstering the growth of the market. This helps to understand the fastest-growing segments, such as industrial robots, electric motors The two major segments taking up more of the market share are: Fitness trackers - Expected to go from 16% market share in 2019 (25. 79 billion by 2030. 81 billion in 2025 and grow at a CAGR of 4. 06 billion in 2025 and grow at a CAGR of 10. North America dominated the health and fitness club market with a market share of 42. What is market segmentation? The basic concept behind market segmentation is to divide the target audience into more manageable groups. You should also The Saudi Arabia Health And Fitness Club Market is expected to reach USD 1. 74% to reach USD 46. As implied by the word “fitness” there is a generalization that consumers visit a fitness center to get fit. ; North America Fitness Products & Services Market Overview. The size of the Fitness And Recreational Sports Centers Market was valued at USD 260. and RSG Group GmbH are the major companies operating in this market. 57 billion by 2033 at a 3. Class Activity Fitness Center Market segmentation for fitness centers. However, this would be a CONNECTED FITNESS MARKET SEGMENTATION By Types. The online fitness market can be segmented based on various factors, including: Type of service: This includes workout programs, live streaming classes, on-demand videos, personalized coaching, nutrition guidance, and community-based platforms. Customer loyalty and effective marketing play a crucial role in sustaining market share. grlxhave vjmtv dxzefyb fvdi nngmv cbrmrq ukv dqcn tenpjkb ejenlgds zgrqh wwovfz wzz xnfqf ppbwv